James Cheng Chief Executive Officer

James is the Chief Executive Officer of New Financial Holdings Limited, Vice President of the Hong Kong ASEAN Economic Cooperation Foundation (HKAECF) and Vice Chairman of Monte Jade Science and Technology Association of Hong Kong.   He previously served as the Chief Executive Officer and Executive Director of Ceneric (Holdings) Limited, (HKEx stock code: 00542), Independent Non-executive Director of Harmonic Strait Financial Holdings Limited (H...
James is the Chief Executive Officer of New Financial Holdings Limited, Vice President of the Hong Kong ASEAN Economic Cooperation Foundation (HKAECF) and Vice Chairman of Monte Jade Science and Technology Association of Hong Kong.
 
He previously served as the Chief Executive Officer and Executive Director of Ceneric (Holdings) Limited, (HKEx stock code: 00542), Independent Non-executive Director of Harmonic Strait Financial Holdings Limited (HKEx stock code: 00033), Executive Director of Pizu Group Holdings Limited (HKEx stock code: 08053), the Chief Executive Officer of Daily Growth Financial Group, and Director of Hong Kong Online Brokers Association. James held senior management positions in major local as well as international financial institutions, including International Bank of Asia (now known as Fubon Bank), Commerzbank AG and Chemical Bank (a foundation of today’s JP Morgan Chase).
 
James has more than thirty years' experience in corporate & investment banking, securities, corporate finance & management. His experience across various industries entitles him to manage investment projects/companies in a veteran manner. James earned his Bachelor Degree in Canada and a Master of Business Administration Degree in the U.S.A.

Alvars Lee Managing Director

Alvars is an experienced investment banker with over 18-years industry experience. He is experienced in leading various types of transactions, including public listing, corporate restructuring, secondary equity offerings, private equity fund raising and mergers & acquisitions. In his investment banking career, he has worked with Schroders, Salomon Smith Barney, Dresdner Kleinwort Benson, KPMG Corporate Finance, Daiwa Securities and KGI Capital Asia...
Alvars is an experienced investment banker with over 18-years industry experience. He is experienced in leading various types of transactions, including public listing, corporate restructuring, secondary equity offerings, private equity fund raising and mergers & acquisitions. In his investment banking career, he has worked with Schroders, Salomon Smith Barney, Dresdner Kleinwort Benson, KPMG Corporate Finance, Daiwa Securities and KGI Capital Asia.
 
While Alvars was with Daiwa, he was Head of Asia ex-Japan Retail and Consumer Sector Team and responsible for covering corporate clients in business segments such as catering, restaurants, food & beverages, apparels and luxury brands in the region. He was also actively involved in Daiwa Principal Investment’s activities in the Greater China region. Alvars graduated with a Bachelor Degree in mechanical engineering from the University of Hong Kong. He also obtained the Master of Business Administration degree from the Andersen School of UCLA.

Stephen Ip Executive Director

Stephen has over 14 years' of experience in the financial industry and has extensive experience in managing securities and futures trading operations. He has established four securities, futures & asset management companies in Hong Kong, and has been in charge of corporate strategy, risk control in securities and futures dealings, compliance and general management. Prior to joining NFH, he worked with Sun Hung Kai Financial, ICEA Securities, South ...
Stephen has over 14 years' of experience in the financial industry and has extensive experience in managing securities and futures trading operations. He has established four securities, futures & asset management companies in Hong Kong, and has been in charge of corporate strategy, risk control in securities and futures dealings, compliance and general management. Prior to joining NFH, he worked with Sun Hung Kai Financial, ICEA Securities, South China Financials and Roctec Securities.
 
With his expertise in securities and futures investment, Stephen has years of experience in establishing investment portfolio for both individual and corporate clients. Stephen is currently licensed by the SFC to act as a Responsible Officer to carry on Type 1 (Dealing in securities), Type 2 (Dealing in futures contracts), Type 4 (Advising on securities), Type 5 (Advising on futures contracts) and Type 9 (Asset management) regulated activities. He is a Bachelor of Science and Master of Science graduate from City University of Hong Kong.